
I’m always a huge fan of the Last.FM site. I love the idea, the tracking ability, the community aspect (even though i don’t use this much, but they do have a very active community), and especially the design. They changed the design last year sometimes and it rocked! I absolutely love the bold, solid, no-compromising blood red they chose. The layout was SO clean and beatifully crafted. Now they changed, again, for better or for worse. I voted better for functionalites but worse for the graphics.
First of all, this new gradient red/ white color theme makes me feel the site is somehow … cheaper. The white buttons from before now becomes something like grey - a much less vivid color than the original pure white. The shiny gradient is not that special whatsoever. Technically speaking, playing with 1 single color is a lot harder to make things look nice and clean, which one thing the previous design has done so well. The added gradient for this last.fm version 3 something just kills it.
About the new boxy design: it sucks. Look at the title! Another windows XP and windows media player design clone! I’m tired of looking at the WinXP GUI already (I’m using the Classics theme for windows by the way, no shady blue gradients allowed!), now the Last.FM team just shoved it there.
Talking about advertising effectiveness: the new text-ads area for the advertising is very obscured from the view. The old one nicely blended the advertising into the page, when one scans through the page, s/he can read the ads at the same time. The new advertising box is just off to the right side, away from the eye-scannable area. And the new text-ads have the look of being endorsed by LastFM, don’t you think? I suspect that Last.FM will loose lots of clicks with this design. And I wonder since when they switched to AdBrite instead of Adsense.
Personally I think the old design works so much better and visually more appealing. After much said and criticism, I still have to admit that I’m addicted to Last.FM no matter what.

