So I was looking around at Newegg.com for a camera for my girl friend. I picked out a Sony 6mp camera, which was onsale for relatively cheap. I started reading the comments and 3 out of 3 feedbacks were left by women, 2 of whom are moms with little babies. I’m not being sexist here, but normally you go to sites like Newegg, you’d expect the shoppers to be, well, geeks, nerds, or techies. Women, still, in general are regarded technology-neutral, which means they do not care so much about the hottest and newest gadgets out there. However, we now have moms go shopping for cameras and actually leave comments on a good buy! Is this the new trend of online shopping since the .com burst in 2000?
Good for Newegg for successfully bringing customers from the other half of the population! This means that women now become more open to tech products and more confident in shopping for the gadget they want. To me, what I see is actually kids of my age (22 in October) and younger , e.i. the myspace.com generation, will be alot more open to technology. I can so see that girls having profiles on myspace.com surf to a site like newegg to buy the next cool tech toys and other things. I would say the rate of women-buyers will increase with time as this myspace generation grows up and got more money.
The final question is: what do you have to sell to the wonderful half of the world population, ONLINE? If you can answer that question, I’d like to speak with you some time soon.
Just my 2 cents.
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